Kellogg strategy Essay Example | Topics and Well Written Essays - 3000 words

Kellogg strategy - Essay Example Kellogg’s Yogos, cookies and crackers like Kebbler Cookies, natural organic and frozen like Eggo and Loma Linda, and also specialty channels like Kebbler Graham Crackers Crumbs and Kellogg’s Stuffing Mix. It can be said that the company is currently successful in its marketing and production strategies since it was reported in its 2009 annual report that the company has exceeded the targets they have set. Shown in the following table is the summary of the net sales and net sales growth from 2006 to 2008. This shows that from 2006 to 2008 the net sales of the company are increasing significantly despite the reported economic problems worldwide. This goes to show also that people still rely on the food products of the company despite all the identified problems that affect the world and each and every household. The company operates in different countries worldwide and is highly visible and represented in the United States, United Kingdom, Asia-Pacific (including South Africa), and Latin America. The following table shows the net sales of the company in these geographic areas. The report shows that the United States is still the biggest market of the company while the Asia-Pacific is yielding the smallest net sales. It should be noted though that from 2006 to 2007 the net sales of the company across all these geographic areas is increasing significantly which shows that their promotion strategies are effective. They should however increase promotions and marketing in the Asia-Pacific since this is a potentially large market. The company continues to strive to better its products by improving each and every item that they market by providing support to its research and development department. There was an increase in financial support from 2007 ($179M) to 2008 ($181M) that shows the important role of the R&D for the company. As part of their strategy for growth, they continue to improve on their products and quoting their 2008 annual report â€Å"Our