Leadership interview Essay

Our group interviewed five leaders varying from business owners to Sr Vice Presidents of different organizations. As we began to analyze the interviews from our leaders we noticed more common themes than differences amongst them. The first common theme was that three out of the five leaders stated that they defined themselves as participative leadership styles. They functioned as a facilitator rather than simply issuing orders to those that they support. The leaders encouraged active participation from their teams allowing them to express their opinions and be able to demonstrate their abilities. Our leaders participative leadership styles allows the skills of all their team members to be utilized in making suggestions and decisions but the leader is still responsible for making the final decision. This will allow everyone to have their input and provide a well rounded decision that will create a positive environment which will only bring profitability to the organization. As the tra its theory of leadership, most of our leaders agreed that leaders are born with leadership characteristics. They also agreed that there are certain characteristics that can be strengthened and developed by the leaders through their childhood years, beliefs, the environment in which they surround themselves, the ability of how they learn, and most importantly how they react when being provided with feedback. Leaders can enhance and learn certain characteristics through advice, observation of others, and their own experiences. Everyone is born with certain characteristics that will develop into strengths and weaknesses. A good leader will identify these characteristics and apply then into their leadership capacity. As far as the common characteristics that the leaders valued in their employees commitment to the vision of the organization was among the most common. By having the same vision people have a better understanding of the future environment where they are operating, a better understanding of what the organization must be like in the future to be successful, a common goal for building team work and a common vision ensures that everyone makes decisions based on the same direction. Our leaders agreed that result driven employees were another characteristic that they value. Our leaders explained that they like their teams to bring forth not only the problem but possible solutions tha t will help make the best decision for the team and at the same time enhancing the  teams’ decision making skills. Trustworthiness and interpersonal skills were also common characteristics that our leaders stated that they valued in their employees. Interpersonal skills are needed on a daily basis which would include verbal communication, non-verbal communication, listening skills, problem-solving, and decision making. One of the leaders stated that â€Å"the biggest challenge day to day is people and remembering that people are people.† This is when having a person with good interpersonal skills can be very useful to the organization. When it came to the decision making process our leaders stated that they like to take their time in making the correct decision but at times when time is limited they need to follow their instinct based decision. When time is not of the essence our leaders stated that they make their decisions in the following steps: 1) Identifying and clarifying the issue in question this gives them an opportunity to gather facts and ask questions about the issue in question 2) Possible solutions or options 3) Process the information that has been provided to them and then finally 4) Implementing the decision. This process allows the leaders to strengthen the communication between the leaders and their team. This goes back to making a decision where everyone has input based o n the vision and culture of the organization. Consistency with solutions to issues will bring consistency when the need for a resolution arises within an organization. You will have the ability to treat issues equally and know that you have done your due diligence in gathering as much facts and data necessary to make the right decision. One thing that our leaders agreed is that they lead by example. Leading by example is one of the strongest ways to show your dedication the team. As a leader you have to remember that actions speak louder than words. Our leaders know that treating our employees with honesty and respect in another motivation for their employees. Leaders understand that how they treat a person is the same way that the person will treat them. As far differences between leaders there were not noticed during the interview process there were not any that were noticeable. They all seemed to have the same values when it came to their teams or departments. They all expressed that they have confidence in the teams and the people that work with them. The answers provided by the leaders tie into what we have learned in class because as the interviews were being conducted we looked at leadership styles of each individual leader. We also analyzed the examples  that they provided as they explained their styles an d made sure that the style matched the examples that they were providing us. For example, in the case where our leaders stated that they considered themselves Participative style we looked for examples that clearly matched the style like the leaders being supportive of their teams and the input. All leaders mentioned a clear vision of the organization that they support. In order for our leaders to expect that others follow that vision that would need to understand it themselves. It was very interesting to see that all the leaders had a vision that coincided with the value system of the organization. The most important lesson that we learned about true leaders is that leaders will support and help strengthen characteristics of those that are willing to follow to the vision of the organization. We have a better understanding of what leaders expect from their teams and will make the team be effective.

Every Day Science for Css

PMS/CSS Everyday Science Compiled by: Engr. Syed Muhammad Umer www. css. theazkp. com [email  protected] theazkp. com Ph: +923336042057 It’s just an effort to merge all relevant data of Everyday Science in a single document, which will be used in the preparation of Competitive Examinations like PMS/CSS and other such exams. The primarily source of these information is mainly from internet. PMS/CSS Notes Contents Topic 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28.Nature of Science Contribution of Muslims Scientists Impact of Science on Society Universe Galaxy Solar system Sun Earth Atmosphere Weather Cloud Rain Acid Rain Minerals Rock (Mineral) Mineral Deposit Lava Solar and Lunar Eclipses Day and Night and their variation Energy Sources and Resources of Energy Energy conservation Ceramics Plastics Semiconductors Radio Television Telephones Page No. 3 3 4 5 5 7 7 7 8 9 12 13 14 17 17 19 20 22 23 23 23 24 24 24 25 25 30 30 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. Topic Page No.Camera 31 Lasers 31 Microscopes 34 Computers 36 Satellites 42 Antibiotics 42 Vaccines 45 Fertilizers 46 Pesticides 47 Microwave ovens 47 Immunization 48 Fingerprinting 49 Infra Red Radiation 50 Greenhouse Effect 50 Antimatter 53 Magma 54 Brain 55 Heart 60 Tissues 68 Epithelial Cell 68 Origin of Modern Humans 68 Pest Control 72 Protein 73 Vertebrate 74 Invertebrate 76 Liver 79 Enzymes 80 Organisms (Common to all living things) 82 2 1. NATURE OF SCIENCE Definition: Science can be defined as study â€Å"mainly concerned with the phenomenon of physical universe any or all of natural sciences or biological sciences. Or Science as the â€Å"the field of study which attempts to describe and understand the nature of the universe in whole or part. † Science is the faculty to reason out the how and why of the things as they occur in the phenomenal world or t he objective world†¦ Basically science is the study of laws of nature and man has developed science by observing. Infact this subject has completely transformed our power over nature and the world outlook. Development of the modern technology is directly the outcome of the development of modern science.Without the scientific revolution the industrial revolution would not have been possible. It has raised the human activity level by significant observations in the various fields of human existence. Whether it‘s the exploration of human health, industrial progress, agrarian developments and modern communication technologies, the benefits gained from this major subject are enormous. Infact it would not be wrong to say that we are living in the age of science and is a dominant factor in our day to day existence. 2. CONTRIBUTIONS OF MUSLIM SCIENTISTSMUHAMMAD BIN MUSA AL KHWARZIMI: Made lasting contributions in the fields of Mathematics, Astronomy, Music, Geography and History. He composed the oldest works on Arithmetic and on Algebra. The oldest Mathematic book composed by him is â€Å"Kitab ul jama wat tafriq† He is the first person who used zero and wrote†Hisab ul jabr Wal Muqabla† which is conceived to be an outstanding work on the subject which included analytical solutions of linear and quadratic equations. In the field of Astronomy he compiled his own tables which formed the basis of later astronomical pursuits in both East and West.He also contributed in the field of geographical science by writing a noteworthy book KItab ul Surat al ard. In Arabic. His book ? kitab al Tarik† is also a memorable work regarding history. AL BERUNI: Born in Afghanistan Beruni made original important contributions to science. He is conceived to be the most prominent scientists of the Islamic world who wrote around 150 books on various significant subjects concerning human existence. These subjects include Mathematics, History, Archeology, Biol ogy, Geology, Che m is try, Religion etc.He discussed the behavior of earth, moon, and planets in his book â€Å"Qanoon Almasudi† which is also considered as an outstanding astronomical encyclopedia. He also discovered seven different ways of finding the directions of north and south and discovered mathematical techniques to determine exactly the beginning of the seasons. Another notable discovery he made was that the speed of light is faster than sound . His wide range of scientific knowledge is also revealed through his books† kitab al saidana† and â€Å"kitab al jawahar† dealing with medicine and the types of gems their gravity respectively.He was a prolific writer whose works showed his versatility as a scientist. AL RAZI: The famous philosopher and a notable surgeon of the Muslim world, Zakriya Al Razi was born in Ray near modern Theran Iran. His eagerness for knowledge lead him to the study of Alchemy and Chemistry, philosophy, logic, Mathematics and Physics. He was a pioneer in many areas of medicine and treatment of health sciences in general, and in particular he worked alot in the fields of paeditrics, obsterics and ophthalmology.Al razi was the first person to introduce the use of Alcohol for medical purposes and opium for the objective of giving anesthesia to his patients. In the field of ophthalmology too Al razi gave an account of the operation for the extraction of the cataract and also the first scientist to discover the effect of the intensity of light on the eye. The modern studies confirm his understanding on the subject thus making him a great physician of all the times. ABU ALI IBN E SINA: Endowed with great powers of absorbing and retaining knowledge this Muslim scholar also made valuable contributions to he field of science. He is considered to be the founders of Medicine and also added his great efforts to the fields of Mathematics, Astronomy, Medicinial Chemistry, Philosophy, Palae ontology and Music. His most famous book is â€Å"Al Qannun† which brings out the features of human physiology and medicine. Sina is also considered as a father of the science of Geology on account of his invaluable book on mountains in which he discussed matters relating to earth's crust and gave scientific reasons for earthquakes.He is the author of 238 books which are fine instances of his thoughts regarding various subjects in diverse ways. JABIR BIN HAYAN: Introduced experimental research in chemical science which immensely added its rapid development and made him the Father of Chemistry. He devised methods for preparation of important chemicals like hydrochloric acid, nitric acid, and white lead. 3 Jabir's work also deal with the refinement of metals ,preparation of steel, dyeing of cloth and leather, use of magnese dioxide in glass making, distillation of vinegar to concentrate acetic acid.Jabir also explained scientifically two principle functions of chemistry, i. e. , calcination, and reduction and registered a marked improvement in the methods of evaporation, sublimation, distillation and crystallization He wrote more than 100 books which are one of the most outstanding contributions in the field of science especially the chemical science. ABDUL HASSAN IBN AL HAITHAM: One of the most outstanding Mathematicians, Physiologists, and Opticians of Islam. He contributed to the realms of medicine and philosophy. He wrote more than 200 scientific works on diverse subjects.Haitham examined the refraction of light rays through transparent objects including air and water. Infact he was the first scientist to elaborate two laws of reflection of light He made a number of monumental discoveries in the field of optics ,including one which locates retina as the seat of vision. His book on optics â€Å"Kitab Al Manazir† vividly shows his grip on the subject. He constructed a pinhole camera and studied formation of images . Due to his noteworthy contributions he is regarded as one of the prolific Muslim scientists of all times.OMAR AL KHAYAM: He was an outstanding Mathematician and Astronomer. He was also known as a poet, philosopher and a physician. He travelled to the great centers of learning of the era i. e. Samrakund, Bukhara, and Ispahan. He classified many algebraic equations based on their complexity and recognized thirteen different forms of cubic equation. He also classified algebraic theories of parallel lines. On the invitation of Sultan Jalal-ud- Din, he introduced the Jilali calendar which has an error of one day in 3770 years.He also developed accurate methods for determination of gravity as a poet too, he is known for his Rubaiyat. He made great contributions in the development of mathematics and analytical geometry which benefitted Europe several years later. NASIR UD DIN TUSI: Al tusi was one of the greatest scientists, Mathematicians, Astronomers, Philosophers, Theologians and physicians of his time. He was a prolific writer and wrote many treatises on varied subjects like Algebra, Arithmetic, Trignometry, Geometery, Logic, Met aphy sics, medicine, ethics and Theology.He served as a minister of Halaku Khan and persuaded him to establish an observatory and library after the destruction of Baghdad. He worked at the observatory and prepared precise tables regarding the motion of the planets. These are also known as â€Å"Tables of Khan† ZIA UD DIN IBN BAITAR: Was a famous botanist and pharmacopeias of middle ages. Because of his intensive travels, he was able to discover many plant species. He wrote many books regarding his field of specialty and is always considered as a prominent scientist among his Muslim counterparts 3.IMPACT OF SCIENCE ON SOCIETY Science is the organization of knowledge in such a way that it commands the hidden potential in nature. This hidden potential is surfaced out by the subject of science through the process of understanding. Science has proved to be of enormous beneficial nature . It h as made lasting impact on regarding each and every field of human existence. Whether it is concerned with our day to day lives or whether it is related with the various modern developments which have resulted in elevating the living standards of the individuals.The significant contributions which the study of this subject has made are enumerated below. SCIENCE AND HUMAN ATTITUDE: The various noteworthy scientific advances have helped the individuals in raising up of their self confidence . This subject has enabled the human beings to control and modify their needs and requriements. With greater understanding of the scientific phenomena human beings have now become more confident about the environmental issues as compared to the people in the past. Infact science has promoted and paved the way for the independent and logical thinking.SCIENCE AND HUMAN HEALTH: Before the development of modern medicinal factors, a large number of people used to lose their precious lives because of the unavailability of the sources and medicines for a proper health care. With the advancements of science now the human life expectancy rate has increased as the various modern developments in the field of health care has helped in warding off the dangerous diseases†¦ The revolutions in surgery and medicine the infectious diseases like small pox, malaria, typhoid etc. have been eradicated. Thus science has improved the health standards of the people. SCIENCE AND TRAVEL: People used to travel on foot before the inventions of automobiles,aeroplanes and steam engines. They also used animal carts and camels for the purpose of moving from one place to another. However, the modern scientific inventions have proved to be of great significance as it has added speed to the area of travel. The quick means of transportation have decreased the distances and are a source of saving time. In fact it would not be wrong to regard that these inventions have added much peace to the lives of the mode rn men.SCIENCE AND COMMUNICATION: Science has also played a significant part in the development of the modern communication technology. Earlier people were living in isolation because of the slow means of communication. Now the well developed, efficient media have made it possible to communicate with each other more rapidly and quickly. The impact of mass media is enormous. The use of computers and televisions has made the world a global village where an event in one part of the world leaves an influence on the other.DEMERITS OF SCIENCE: Every invention of science has got its own merits and demerits. The most serious invention that science has contributed to is the development of the weapons of mass destruction like the atom and nuclear bombs. The recent wars have greatly showed that how much destruction can be brought about with the use of these lethal weapons. In fact these modern inventions of science have resulted in the elevation of the anxiety and unrest in the modern societie s. Another notable demerit which the study of this subject has lead to the rise in the environmental deterioration.Day by day the pollution factor is increasing which has proved to be very toxic and harmful for the human health. Not only the human health it is also proving fatal for the animals as well as the existing plants. The rapid developments of science and industrialization have also divided the world. The developed and the undeveloped. This division has lead to a widening gap between the status and the living standards of people. There is economic disparity which has also given rise to class distinction 4. UNIVERSEThe BIG BANG THEORY about the universe is the most widely acceptable theories with regard to the origin of the universe. According to the big bang, the universe was created sometime between 10 billion and 20 billion years ago from a cosmic explosion that hurled matter and in all directions. All the galaxies were formed from this matter. Observations of these galaxi es show that they are still moving apart from each other . The universe is expanding Some scientists have suggested another theory as â€Å"steady theory:† to explain the process of the evolution of the universe.However the general notion on which all scientists agree is the theory of Big Bang. Steady theory is the theory about the universe and the observations by the astronomers have shown that the galaxies are moving away from each other and the universe seems to be expanding. The theory shows that the new matter is always being created to fill the space left by this expansion. The new matter moves apart and forms galaxies which continue to move apart. This means that the universe always look exactly the same. It has no beginning or end but in a steady state.However many observations have suggested that the universe has not always looked like the same. THE FUTURE OF UNIVERSE: At present the universe is expanding but the astronomers have questioned that whether or not this e xpansion will continue . Certain observations which have been made in this regard is that one possible ending of the universe will be the â€Å"big crunch?. The galaxies and other matter may be moving apart but their motion is restrained by their mutual gravitational attraction. If there is a sufficient matter in the universe gravity will eventually win and egin pulling the galaxies together again causing the universe to experience a reverse of the big bang i. e. , the BIG CRUNCH. However there is a possibility that there is not enough matter in the universe for the big crunch to happen. This means that if it happens then the universe will continue to expand forever. 5. GALAXY Galaxy is a huge number of stars grouped together. The term galaxy can also be described as a collection of dust, gas and stars measuring thousands of parsecs across. Galzxy contains 10000million stars and looks like a disc with a fat centre and spiral arms.From the front it looks like a convex lens‘s C lasses of galaxy: Two broad classes of galaxy are there. 1. Elliptical 2. Spiral the spiral galaxies are further sub divided into normal which constitutes of majority of spirals and barred spirals. Barred spirals have their centre in the form of the bar. The elliptical galaxies range from E 0 to E 7 from an almost spherical shape to a flattened disc. 5 Milky Way: Our galaxy is a spiral galaxy about 30,000 parsecs across. There are more than 200 billion stars in the galaxy.Its disc appears as a faint white band that is responsible for dividing the white sky at the night into two. The name of our galaxy is Milky Way. The galaxy has three spiral arms called the Orion, Perseus, and Sagittarius arms and the whole system is rotating in space. The sun revolves around the nucleus of the galaxy once in 225 million years. This duration is also called the cosmic year. I -INTRODUCTION: Milky Way, the large, disk-shaped aggregation of stars, or galaxy, that includes the Sun and its solar system. In addition to the Sun, the Milky Way contains about 400 billion other stars.There are hundreds of billions of other galaxies in the universe, some of which are much larger and contain many more stars than the Milky Way. The Milky Way is visible at night, appearing as a faintly luminous band that stretches across the sky. The name Milky Way is derived from Greek mythology, in which the band of light was said to be milk from the breast of the goddess Hera. Its hazy appearance results from the combined light of stars too far away to be distinguished individually by the unaided eye. All of the individual stars that are distinct in the sky lie within the Milky Way Galaxy.From the middle northern latitudes, the Milky Way is best seen on clear, moonless, summer nights, when it appears as a luminous, irregular band circling the sky from the northeastern to the southeastern horizon. It extends through the constellations Peruses, Cassiopeia, and Cepheus. In the region of the Northern Cross it divides into two streams: the western stream, which is bright as it passes through the Northern Cross, fades near Ophiuchus, or the Serpent Bearer, because of dense dust clouds, and appears again in Scorpio; and the eastern stream, which grows brighter as it passes southward through Sputum and Sagittarius.The brightest part of the Milky Way extends from Sputum to Scorpio, through Sagittarius. The center of the galaxy lies in the direction of Sagittarius and is about 25,000 light-years from the Sun (a light-year is the distance light travels in a year, about 9. 46 trillion km or 5. 88 trillion mi). II -STRUCTURE: Galaxies have three common shapes: elliptical, spiral, and irregular. Elliptical galaxies have an ovoid or globular shape and generally contain older stars. Spiral galaxies are disk-shaped with arms that curve around their edges, making these galaxies look like whirlpools.Spiral galaxies contain both old and young stars as well as numerous clouds of dust and gas from whic h new stars are born. Irregular galaxies have no regular structure. Astronomers believe that their structures were distorted by collisions with other galaxies. Astronomers classify the Milky Way as a large spiral or possibly a barred spiral galaxy, with several spiral arms coiling around a central bulge about 10,000 light-years thick. Stars in the central bulge are close together, while those in the arms are farther apart. The arms also contain clouds of interstellar dust and gas.The disk is about 100,000 light-years in diameter and is surrounded by a larger cloud of hydrogen gas. Surrounding this cloud in turn is a spherical halo that contains many separate globular clusters of stars mainly lying above or below the disk. This halo may be more than twice as wide as the disk itself. In addition, studies of galactic movements suggest that the Milky Way system contains far more matter than is accounted for by the visible disk and attendant clusters—up to 2,000 billion times more mass than the Sun contains.Astronomers have therefore speculated that the known Milky Way system is in turn surrounded by a much larger ring or halo of undetected matter known as dark matter. III -TYPES OF STARS: The Milky Way contains both the so-called type I stars, brilliant, blue stars; and type II stars, giant red stars. Blue stars tend to be younger because they burn furiously and use up all of their fuel within a few tens of millions of years. Red stars are usually older, and use their fuel at a slower rate that they can sustain for tens of billions of years.The central Milky Way and the halo are largely composed of the type II population. Most of this region is obscured behind dust clouds, which prevent visual observation. Astronomers have been able to detect light from this region at other wavelengths in the electromagnetic spectrum, however, using radio and infrared telescopes and satellites that detect X rays (see Radio Astronomy; Infrared Astronomy; X-Ray Astronomy). Su ch studies indicate compact objects near the galactic center, probably a massive black hole. A black hole is an object so dense that nothing, not even light, can escape its intense gravity.The center of the galaxy is home to clouds of antimatter particles, which reveal themselves by emitting gamma rays when they meet particles of matter and annihilate. Astronomers believe the antimatter particles provide more evidence for a massive black hole at the Milky Way‘s center. Observations of stars racing around the center also suggest the presence of a black hole. The stars orbit at speeds up to 1. 8 million km/h (1. 1 million mph)—17 times the speed at which Earth circles the Sun—even though they are hundreds of times farther from the center than Earth is from the Sun.The greater an object‘s mass, the faster an object orbiting it at a given distance will move. Whatever lies at the center of the galaxy must have a tremendous amount of mass packed into a relatively small area in order to cause these stars to orbit so quickly at such a distance. The most likely candidate is a black hole. Surrounding the central region is a fairly flat disk comprising stars of both type II and type I; the brightest members of the latter category are luminous, blue supergiant.Imbedded in the disk, and emerging from opposite sides of the central region, are the spiral arms, which contain a majority of the type I population together with much interstellar dust and gas. One arm passes in the vicinity of the Sun and includes the great nebula in Orion. See Nebula. 6 IV -ROTATION: The Milky Way rotates around an axis joining the galactic poles. Viewed from the north galactic pole, the rotation of the Milky Way is clockwise, and the spiral arms trail in the same direction. The period of rotation decreases with the distance from the center of the galactic system.In the neighborhood of the solar system the period of rotation is more than 200 million years. The speed of t he solar system due to the galactic rotation is about 220 km/sec (about 140 mi/sec). 6. SOLAR SYSTEM The solar system includes nine planets and sun being at the centre. All the planets revolve around the sun . The solar system also includes the asteroids, meteors and numerous comets. All of these travel around the sun in a particular orbit . The planets which are the significant part of the solar system namely,Mercury,venus,earth,mars,Jupiter,Saturn

Komatsu vs Catterpilar – Comparative Essay

These key success factors can be categorized in three different roofs namely, manufacturing or production, distribution and brand image. First, manufacturing higher quality products was crucial since machine dependability and reliability was important for contractors. Many construction companies all over the globe operated under severe cost and time constraints and companies' main target was to schedule machine use efficiently and minimize downtime.High capital and energy costs made some construction companies to use their machines longer. Consequently, providing the replacement and spare parts on short notice and continuous Improvement of the parts were essential. Also, profit margins for parts ND attachments were significantly higher than for whole machines which encouraged most suppliers to pay more focus on providing these parts to their customers on a timely manner. Moreover, the ability to manufacture product capacity ahead of demand was Important.For Instance, Caterpillar's ex cess capacity policy served not only as deterrence to competitors but also as a mechanism enabling company to respond to the industry' wide swings in demand. This also helped companies to successfully maintain their low cost manufacturing position through higher scale of volume. In addition, a full and diversified product line was necessary or companies to gain completive advantage over others. Also, the ability to be a shock absorber provided some companies flexibility and ability to adapt to cyclical downturns more easily than others.Spare parts were much less prone to cyclical downturns and the vast variety of machines In the field provided a baseline of business. Next, heavy Investment In product quality and upgrading programs Like Total Quality Control (ETC) led to higher quality and efficient equipments where research and development programs provided the ability to produce great quality products with the use of new technology to meet customer needs and new trends. Second, dis tribution of high quality products and worldwide service through dealers was another vital factor.Internationally, the MME manufacturers sold through dealers, who provided direct and after-sales service. Although the sales were made direct, it was often the dealers who provided marvelous service to customers. The worldwide network of dealers was very crucial because these dealers were capable of providing service and spare parts backups to customers in no time. Being able to service and repair equipment and supply spare parts anywhere around the globe on a timely manner was a powerful strategy for the construction companies to be nominative.For Instance, 100 Independent dealers handled Comates products and were backed by the company's computerized parts supply system, which guaranteed a replacement part within 48 hours anywhere in the world. Also, the typical overseas 1 OFF were a major marketing asset and a valuable entry barrier in this industry. Third, brand image was another ess ential factor to attract loyal customers and respected dealers. Reputable name for high quality products and services in the construction industry provided the companies a competitive advantage over others. For instance,Caterpillar had built an unmatched reputation for its quality and services in the construction equipments where its loyal network of dealers in North America, Europe and Latin America were the important source of its strength. A survey conducted in the late asses showed that the reputation of a manufacturer and capability of its loyal dealers were the most critical factors that customers would take into consideration when selecting a supplier. With a great reputation and highly loyal network of dealers a manufacturer had a better opportunity to dominate the MME construction industry successfully.As for Caterpillar & Kumquat's nominative position in 1985, Caterpillar was the largest player in the MME industry with a market share of 43% worldwide, while Comates was the second largest player with a market share of 25% worldwide and 60% in their home country Japan. They both face competition from other established players like Clark Equipment, J. J. Case, International Harvester, Fiat-Allis, and John Deere, as well as specialized local players in North America and Europe. Generally, profit margins were substantially higher for parts and attachments than for whole machines.With the benefit of a labor cost advantage relative to U. S. ND European competitors, and of the postwar Japanese construction boom, Comates has managed to focus on extensive advertising, lower price and higher quality of their products to maintain their competitive position. Their products were priced 30% to 40% below the equivalent Cat products, allowing them to increase their market share very promptly; their cost reduction plans consisted in reducing the cost by 10% while still maintaining and improving product quality. Simplification was about reducing the number of parts. Va lue Engineering† re-designed the products to save cost and to increase added value, maintain low-cost ND high productivity. Moreover, Comates noticed that the Japanese domestic construction industry was leveling off in the sass's, and elected to aggressively expand abroad, developing several exclusive dealer networks where it saw potential future growth like in markets like USSR, China, Western Europe, North American, Asia, and Latin America. In Europe, as part of their geocentric strategy, their marketing subsidiary handled distribution and provision of field service.Comates used internal yen/dollar exchange rate to make them more profitable at the worst-scenario rate. In order to better compete against Cat's product line made of more than 120 products, Comates increased their product line as well, always applying total quality control to ensure the highest quality in every aspect of operations, and always making sure to incorporate the latest technology thanks to its own R&D laboratory – since these are some of the key successes factors in the industry – and launched customized lines with focus on markets with needs that were different from the Japanese market.Consumers' confidence was increased by the product's longer durability and double Engel of warranty period compared to Cat's, and by their efficient assistance service networks, another key industry key success. Caterpillar's competitive position in 1985 relied on their huge reputation due to high quality products backed by effective operating 605 branches worldwide, low dependence on debt and excellence at servicing/repairing equipment and supply parts anywhere around the globe and especially locations where these dealers were a major marketing asset and important entry barrier to its competitors.Hence, Caterpillar was able to charge a price premium of up to 20% over competitive products, while maintaining the low cost manufacturing position. Heavy investments were constantly made in R&D to assure product leadership, as well as widespread advertising in specialized magazines like the prominent Engineering News Record, since these are industry key success factors. Manufacturing wise, Cat was highly integrated backward – nearly 90% of its products were substantially the same and parts were made in-house, which facilitated flexibility and quality control.Therefore, their products were sophisticated, durable, reliable, and constantly adapted – they boasted 120 different machines serving almost as many market segments. Enabling all this depended on hiring high quality human capital, who was receiving higher wages than Comates, and who were trained continuously such as having to read newsletters emphasizing the importance of increasing productivity to meet foreign competition. Dealers were regularly taken care of as well: Cat helped them maintain inventory, and conducted regular training programs for them and product demonstrations for their customers .Based on the current state of Caterpillar, specific actions are needed to be taken immediately to help regain some of the sales and profits lost in the last three years. After extensive research, our group's initial recommendation is to not overreact. It is important to realize that this company has had an outstanding amount of success based on its classic strategic position instilled throughout the company of high- quality products and effective service. The company still has a 43% share in the industry and although this figure has dropped in recent years, it is still very respectable.Throughout Caterpillar's entire history, it now has four years where it incurred losses, which would be considered very successful by many companies worldwide. With that said, three of those four years of losses have happened these past three years so some changes are necessary to bring the company back to acceptable amounts of sales and profitability. The first order of business it to eliminate the recent communication issues with our customers. For years our differentiation strategy has led to our products being known for their exceptionally high-quality and reliability.Over the last half of the decade, the disconnection between Caterpillar and their consumers has become alarming. When our major competitor is sending out personnel to specific countries, specifically Australia, in an attempt to better understand their individual needs and create a product to cater to those needs. We have been charging a premium on all of our products and without any real value-added features. A bulldozer in America is the same bulldozer in India and in Australia. To maintain our differentiation strategy, we need to create individual products that cater more to the needs of specific customers.A Comates dealer is quoted as saying â€Å"When you are selling against number one, you need some price advantage. But we tell contractors we can give them 10% more machine for 10% less money. That's not selling price in my book†. That is a clear indication that we to send our employees to the construction sites to find out specifically what they need to succeed. The biggest task for construction companies are managing time. They are forced to meet deadlines and use their resources correctly.We have to take the same mentality, and create products that not only allow them to meet their deadlines in a more efficient way, but for us to utilize our resources in the most appropriate way. One final point to this topic comes from the current global economy we are in. Distressed economies and weak currencies are not likely to buy products eased on reputation alone. Our price premium can be a hindrance to these developing economies and unless we differentiate ourselves with product lines that appeal to their countries needs, it is unlikely they will choose us.Local differentiated products are the key to the future success of our company. The second order of business is to take a good h ard look at our company financial. The most alarming statistic we found was that Caterpillar has to sell $6. 8 Billion dollars a year in products Just to break-even. In 1983, we would have had to command 63% of the market Just to break-even ($6. /$10. 95 – Ex. 1 Comates). Our recommendation would be to reduce the production levels in the U. S. And spread it out across the globe. Although we have reduced the number of facilities in the U.S. In recent years, our current production levels are still too high resulting in high labor costs and foreign exchange issues and ultimately lower profits. The consistency of the company has been great, â€Å"All CAT products were the same, no matter where they were made†. This leads us to believe that the company can see the same type of success it has seen in the past while saving on costs. We have been hurt badly over the last couple of years because 68% of our non-U. S. Sales were manufactured in the U. S. And the U. S. Dollar has appreciated around 40%.This has resulted in our company receiving fewer profit margins in overseas sales, which is a major concern because our margins were much higher in the U. S. Before the recession (20% to 7%). Based on our recommendation, we would utilize the assembly plants we created in years past in countries around the globe and enhance their capabilities. This would allow for Caterpillar to maximize their production levels in certain areas of the world, as well s utilize the first recommendation and customize machinery as it pertains to a certain area of the world.This would not only lower export costs and mitigate foreign exchange risk, but it would also lower our exceptionally high labor rates to a more respectable level. When our labor costs are two-thirds of overall costs of the product, something needs to change. By increasing production in countries such as China, Japan, Indonesia, or India our company could lower the overall cost and gain a much higher margin based on our current differentiation strategy. Lastly, this would help eliminate some of the excess capacity issue the industry is currently experiencing.When the industry was experiencing great times, our capacity levels were less than 75% which could mean two things: either we have the capability to produce more if demand increases or we have too much capacity for the current industry environment. Clearly, we have seen that we had too much extra capacity which has resulted in our closing of ten U. S. Plants. By implementing this recommendation, we can gain more respectable levels of around 95% capacity as we enter the maturity stage of the industry. A third recommendation we would make involves the use of

Evaluation of Research Methodology Essay Example | Topics and Well Written Essays - 3000 words

Evaluation of Research Methodology - Essay Example We will examine the different types of approaches and methods that favored by all the three types of researchers. We will discuss quantitative-qualitative debate and examine the advantages and disadvantages of both the methods. These research styles are set within their philosophical, political and practical context. During the discussion there is an emphasis on the need to adopt a critical and reflexive approach to research. In the process of discussion we will evaluate all the three main research methods. We will also look at the possibilities for combining different approaches and methods in the same research project through a process. This multi-method approach and strategy would argue that this is helpful for researchers in seeking to reduce the impact of personal bias and maximize validity in research. While it is difficult to define precisely what social research actually is, there are certain aspects of the nation 'research' which can largely be agreed upon. The first of these is that researches is not an arbitrary activity, but follow certain rules and procedures. There are many types of research method available, and some of these in common usages include for instance social surveys, experiments, observations and depth interviews. Further more, we are interested in generating information of sorts, either to develop further insights into an area - to explain or explore a particular phenomenon - or to solve a problem, perhaps at work or in our local community. Various research methods: Research methods are conventionally divided into quantitative, qualitative and participatory research methods, each with differing underlying approaches, tools and techniques, faced with the glowing claims of proponents and often strident critiques and counter - claims of opponents, one would be forgiven for thinking that they belong to different words traditional disciplinary divides are, however, becoming increasingly breached. More over new tools and new solutions to short comings of old tools are continually being developed. The different methods can be integrated into a coherent research process, which builds on the relative strengths and weakness of each. Underlying the discussion are assumption about the main criteria for choosing between methods: the relevance of the information to the questions being asked and to the context; the reliability and credibility of the information and analysis; the ethical considerations in both means and ends of researc h; the manageability in relation to skills, resources and time available.Quantitative method: Quantitative, Qualitative and Participatory approaches have different disciplinary origins, and have developed distinctive tools and each and each has developed its critique of the other approaches (Hulme, 2000; Kanbur, 2003). In development research, quantitative methods have typically been the main focus, with qualitative and participatory methods often relegated to desirable frills. This is partly because of the overwhelming

Greek philosophy Essay Example | Topics and Well Written Essays - 750 words

Greek philosophy - Essay Example Those performing exceedingly well receive ten years of mathematical education, the successful will move onto five years of training in dialectic and then a final fifteen year period of apprenticeship in managing the polis.† (Philosopher King). Plato developed the concept of â€Å"forms† which he said can be understood only by a well trained and knowledgeable person. The understanding of forms cannot be achieved through human senses and it is something beyond the normal existence of an individual which an average person will fail to understand. Plato also asserts that the mathematical knowledge is substantial for a philosopher king to know forms. It can be seen that, Plato give primary importance to education so that the philosopher is well groomed to be a king. Understanding the political climate of any state is important for its rulers. Plato gives a 15 year duration concentrating only on political concepts and ideas to make a philosopher fit to be king. Here, Polis not only includes the individuals in a state but the geographical peculiarities of the state are also taken into consideration. Plato does not support the idea of democracy as it does put the right person at the helm for making decisions in public, social or political affairs. He point out that such people will not be properly trained in knowledge and practical application of ideas. According to Plato, all individuals in a society are equal in a democratic setting which can lead to problems of great measure. Then he points out that every individual in a society cannot be equally trained to perform well with regard to matters of political concern and in a democratic setup of people with no capabilities contribute to political matters which can destabilize the peace of the society. In a democratic situation, people may select representatives who can be totally incapable of handling political

See Order Instructions Essay Example | Topics and Well Written Essays - 1000 words - 1

See Order Instructions - Essay Example Ð…ince itÃ'• unveiling in early 2004, BaÃ'•ecamp, the hoÃ'•ted project management application from 37Ã'•ignalÃ'•, haÃ'• received a lot of kudoÃ'•. BloggerÃ'• have praiÃ'•ed itÃ'• clean interface, major newÃ'•paperÃ'• have extolled itÃ'• focuÃ'• on collaboration and product reviewerÃ'• have applauded itÃ'• low price. I, too, waÃ'• impreÃ'•Ã'•ed when I previewed BaÃ'•ecamp'Ã'• featureÃ'• in Ð…oftware Development'Ã'• People and ProjectÃ'• NewÃ'•letter in May 2004. However, aÃ'• I've grown more familiar with BaÃ'•ecamp, I've found it hard to overlook one important detail: The application haÃ'• no way to produce a Gantt chart. Gantt chartÃ'•â€”thoÃ'•e horizontal bar chartÃ'• that Ã'•how dependencieÃ'• between taÃ'•kÃ'• and the eÃ'•timated time in which they might be completed—have been the mainÃ'•tay of project managerÃ'• ever Ã'•ince mechanical engineer Henry Gantt demonÃ'•trated in the early 1900Ã'• how one can be uÃ'•ed to track taÃ'•kÃ'•, workflow and Ã'•cheduling all at once. The Ã'•yÃ'•tem became Ã'•o popular that it'Ã'• Ã'•aid that managerÃ'• working on the Hoover Dam and the U.Ð…. interÃ'•tate highway Ã'•yÃ'•tem uÃ'•ed Gantt chartÃ'• to keep track of their projectÃ'•. Unfortunately, Gantt chartÃ'• haven't retained their popularity. Ð…ome criticÃ'• now argue that they pull a project manager'Ã'• focuÃ'• away from the project and onto perfecting pretty graphÃ'• that don't match reality.

Reserach proposal Essay Example | Topics and Well Written Essays - 2500 words

Reserach proposal - Essay Example The postmodern media revolution could only aggravate the situation further with, especially since 9/11 disaster, misrepresentations and distorted images of Islam and Muslims gaining unprecedented and higher visibilities in the Western public spheres. However, despite the seeming ruptures this process of representation and misrepresentation has a definite historical and political backdrop embedded within huge cultural politics spanned across the centuries, ever since negotiations of different sorts had commenced between the Christian and Muslim cultures. This project attempts to study about western perceptions of Islam especially since the middle ages to the contemporary times and the surrounding cultural politics, both international and domestic. The specific objectives of the study are: 1. To deconstruct the meaning and understanding of Islam and Muslim culture at large as they are predominantly represented within the western culture – since the medieval to modern times. 2. T o throw light upon the historical and political backdrop and the cultural elements invariably involved in the production of knowledge about Islam and its culture in the west. 3. ... The attempt is precisely oriented towards exposing the hidden cultural politics behind stereotyping a whole culture and on what basis such stereotypes get reception and get reproduced over different periods of time. Contextualising the project and review of literature As I mentioned earlier the proposed project shall focus on the image of Islam in the West from the medieval ages to the present. The study is immensely significant since the â€Å"West must deal with Islam as a growing social, political and religious reality† (Quinn, 2008: 17). A significant development in the recent global politics, especially in the aftermath of the 9/11 incidents and the recent war on Iraq and the related events, is the emergence of a fungible notion of Islam and terrorism. Issues pertaining to Islam are already finding their place in the cutting edge of political, military and economic interests of the West. The terrain is much complicated, and still adds onto it, with the fact that a great d eal of ignorance about Islam and its culture in general is further manipulated by those in the political forefronts in the West to build upon a historically and culturally constructed notion of hostility and incongruity between Islam and Christian cultures. The images, representations, and perceptions of Islam are â€Å"abound in the academic and popular press† throughout the twentieth-century world (Mirza, 2007: 2). Perhaps with the intellectual and technological changes, together with the recent historical events in the contemporary Muslim world, greater attention to certain institution or faith such as Islam has become widely possible (Esposito, 1999: ix). Bassiri (2010) has traced this synonymous usage between Islam and terrorism back to the age of Reagan

Chris Burden Research Paper Example | Topics and Well Written Essays - 500 words

Chris Burden - Research Paper Example The paper "Chris Burden" focuses on the art of Chris Burden. Burden commenced his career during the first half of 1970s and his most famous performance piece ‘Shoot’ evolved during this half of his career. This act involved shooting of Burden in his left arm by the assistant from a distance of about five meters. After this, Burden produced a series of controversial performances; prominent among them were ‘Five Day Locker Piece’ in the year 1971, ‘Deadman’ in the year 1972, ‘B.C. Mexico’ in the year 1973. In the same year, Burden also produced another famous performance piece bearing the title, ‘Fire Roll’. Other noteworthy performance piece by Burden during this era was ‘TV Hijack’ in the year 1972, ‘Doomed’ in the year 1975 and ‘Honest Labor’ in the year 1979. One of Burden’s famous pieces bears the title, ‘Trans-Fixed’ and was performed in the year 1974. The p erformance took place at Speedway Avenue in Venice, California. In this performance, Burden was seen laying face-up on a Volkswagen Beetle and was nailed by his hands portraying crucifixion on the car. The car was pushed out of the garage and the engine was rewed for the span of two minutes and then again the car was pushed back into the garage. Burden performed another noteworthy piece ‘White Light/White Heat’ at the Ronal Feldman gallery in New York. This piece bears the title ‘Doomed’ and is one of the most controversial pieces of the time. In the year 1978, Burden joined the University as a professor.

Diversity in early childhood Essay Example | Topics and Well Written Essays - 1500 words

Diversity in early childhood - Essay Example But in a very typical Australian context, some of the major areas that diversity can easily be identified are in the areas of attitudes and believes towards religious beliefs of people. This is said without a doubt of acknowledgement that Australia is a multi-practicing religious nation. Regardless of the fact that there is the freedom of worship enshrined in the constitution of the country, there continues to be the sharing of different attitudes and beliefs towards the religious practices of other people who do not belong directly to our own religions. In my experience with a class of very young early childhood students in a school that was different from where I usually worked, where I had gone to undertake my practice, I came to realize that our Australian society would be better created if issues of religious misconceptions and religious discrimination are dealt with right at the early stages of the development of the children. Diversity Experience with Kids My experience was su ch that I had gone to the school to undertake my practice wearing a headscarf, which is known in our religious parlance as hijab. The wearing of the hijab has several religious connotations that make it compulsory for every virtuous woman to have on. As part of its religious significance, the hijab or headscarf represents a veil which denotes the separation of man or the world from the creator, who is God (Wagner, 2006). However, the community I had gone to teach, being dominated as an Anglo Saxon community seemed not to be too familiar with the use of the hijab. Most of these kids in my class who had fair skin looked at me as belonging to a totally different sect of practice that they were so unfamiliar with. Initially, not many of them wanted to approach me at all. The situation even expanded to include most of their parents and other curious colleague teachers. With time however, some of the kids mustered courage and started approaching me as a normal person because my resistance to continue using the hijab and yet go about my duties normally proved to them that I was just as a normal person as they were. Indeed, some of these kids were even bold enough to ask me about why I was wearing the headscarf, questioning me by asking, â€Å"Where is your hair?† Some colleague teachers did same, as well as some parents. I used this as an opportunity to explain the religious connotation of the hijab to the kids and the need for them to accept diversity. Personal Reflection On a personal note, I believe that Australia stands to be a better place for the future for us all if the need to incorporate the teaching and learning of diversity, especially religious diversity at an early stage in children is taken more seriously. As the saying goes, the children are the future of the country. If these kids who are the future of the country are well vest in issues of religious and ethnic differences, some of the little scuffles and riots that arise from religious and eth nic confronts will be a thing of the past (Brophy, 2002). Indeed, most of the diversities that are experienced by us as people are those that we do not grow up to pick or decide on. There are others that cannot be changed entirely. Example of those that we pick up at very early stages of our lives is religious diversity. Ethnicity is also an example of diversity that we cannot change for another. These are reason that no

Organizational Structures Essay Example for Free

Organizational Structures Essay Organizations function in varied ways. Each organization is unique in its own accord and its overall design depends on two main criteria; coordination and communication. No matter what structure an organization chooses, the ultimate result is to achieve coordination between units and communicate effectively for proper decision making and implementation. The current buzz word being the networked economy and organizations, many firms are becoming more sophisticated and evolving into more interconnected entities than ever before. It is important however to note that not one single structure is the most successful one. A firms arrival at a decision to adopt a certain structure entails careful analysis of the requirements of the industry it operates in. Then only can it decide which structure suits it best. Dell, based in the US, is a truly global organization. With lead times of delivery ranging in days across the globe, Dell had no choice but to adapt a structure which complimented its nimble and lean supply chain. This resulted in them adopting a networked structure as opposed to more traditional functional setup. The main criterion is not coordination here, but the proper channels of communication which are necessary to deliver information is the cheapest, fastest and most reliable way. Moreover, product life cycles of Dell are shorter than most other products and this again meant a quick supply chain backed by the most efficient communications strategy. Dell has been able to adopt this structure quicker and has grown to an extent which many never expected it to achieve (Sviokla, 2004). Dell does have departments and functions like any other organizations; it’s the method by which they operate which is different. Each function is coordinated and communicates to achieve one primary goal; deliver the good to the customer in the shortest time possible. By having a networked organization, information travels at nearly the speed of light and decisions are thus made in a shorter time. This is what Dell required to stay on top of its competition in the PC industry and thus, it adopted the best possible structure within the industry. Toyota, based in Japan, is a name of reliability. Their automobiles are well known for cost effectiveness and long life. All this was only achieved by the top notch structure that Toyota eventually evolved into over its long history. The work at Toyota is done by divisions; teams of individuals in each ‘function’ operating on assembly lines to produce cars. This along with a just in time inventory approach has enabled Toyota to become a truly global automobile maker and trendsetter in the industry. Till Toyota adopted it, JIT was something that many, especially in the automobile industry, wouldn’t dare to emulate. Toyota realized how its inventory, being huge and with long lead times would clog up work space and result in huge costs due to rental, obsolescence etc. Thus Toyota did what Dell did but in a different manner, let the supplier remain the owner of the materials until they are needed. This called for not just a good communications setup but an exceptional coordinated effort by the firms various functions as well. A delay in one function meant a halt in the whole firm as each is dependent on the other. Thus Toyota needed a structure which was stable, coordinated and yet, able to communicate well with its suppliers as well as dealers. This came in the form of an organization which was capable of dissipating knowledge throughout its firm effectively and acts upon decisions made quickly (Choo, 2002). This means that Toyota is a matrix organization rather than a functional one which one might think it is at first glance. Secondly, it various factories internationally could be seen as SBU’s (Strategic Business Units) working autonomously yet liked to a central point. Reference http://www.analytictech.com/mb021/orgtheory.htm

Planning an Advertising Campaign

Planning an Advertising Campaign Paragraph One: Introduction Definition of an advertising Campaign According to BusinessDictionary.com, (2017) an advertising campaign is a coordinated series of advertisements that are linked by the same theme or concept. It may focus on a specific brand or service, or be directed by a specific target audience. It can last anywhere from a few weeks to even years. Paragraph Two: Research findings Target Audience-According to nibusinessinfo.co.uk (n.d.) when planning an advertising campaign business will need to know when to advertise to their target audience which is likely to buy their products and services. Methods-According to managementstudyguide.com (2016) the methods used to plan an advertising campaign involves seven (7) steps: 1. Research 2. Know the target audience 3. Set a budget 4.Decidibg on the proper theme 5. Selecting the media 6. Scheduling the media 7. Executing the campaign. According to advertising.nsw.gov.au (n.d.) establishing the campaign objective is essential for a successful advertising campaign. Campaign objectives should be: 1. Specific 2. Measurable 3. Achievable 4. Realistic and 5. Timing. Khadir (2012) States adverting reach can be conveyed as percentage of the total number of household within the established area that has been visible to the advertising message. According multifocus.com (n.d.) there are pre and post campaign evaluation, they are mainly aimed at identifying strengths, recalls and points for improvements in the pre and post phase. Jagopal (2012) expressed advertising is impacting everyone from five month old babies to growing children and adults, instantaneously. In todays society the media is making products and services more popular in short amount of time. Discussion: Plan the advertising campaign for the Airport that you are advising. Managementstudyguide.com. (n.d) states that advertising campaigns are the sets of advertising messages which are alike in nature. The reason of an advertising campaign is to: Tell individuals about your product/service. Persuade people to buy the goods/service offered. Make your service or product accessible to the customers In advising Liverpool John Lennon Airport on how to plan a successful advertising campaign, there is a strategical format the advisor must follow. As an advisor, the first thing to consider is a market research. A market research is there to inform advisors and businesses about their target market, competitors, potential client, past clients etc. The next step is budget; you need to understand how much money it is going to cost and to be clear on how much is willing to spend (Bram, 2009). The next step is identifying the target customers that would be likely to buy the service or product that should launch. Another step is to find out which mediums would be best to advertise, whether newspaper, billboards, TV, magazines etc. As soon as the medium is selected then we can start designing and making the ad. The design must be creative and attractive, appealing to the audience. The next step is to place the ad, placing the ad happen Once you have a completed the ad, it is time to place i t with the ideal advertising medium. Last but not least, is to execute the campaign when the campaign finally launches the campaign must be evaluated to see what can be improved (Managementstudyguide.com, n.d.). Paragraph Four: Conclusion The process in planning the advertising campaign Advertising is regarded as the most important weapon in marketing. The advertising campaign process can be tedious, costly and time consuming depending on the method of advertisement that is used. However, the end result (buyer reception) is not always predictable or favorable. In planning the advertising campaign for Liverpool John Lennon Airport we had to consider the target audience in which the advertisement would be geared towards. In addition, a lot of research had to be done; we had to set a budget and decide on the advertising method that suits the budget. Next, we scheduled the media and execute the campaign. After the advertising campaign was completed, we did a post evaluation to identify any flaws, strength and also any future improvements in which we could implement. The campaign is deemed a success for the airport in assisting to accomplish their targeted goals. References Advertising.nsw.gov.au, (n.d.). Campaign objectives | Planning a campaign | NSW Strategic Communications. [online] Advertising.nsw.gov.au. Available at: http://www.advertising.nsw.gov.au/advertising/planning-campaign/campaign-objectives [Accessed 31 Dec. 2016]. BusinessDictionary.com. (2017). What is advertising campaign? definition and meaning. [online] Available at: http://www.businessdictionary.com/definition/advertising-campaign.html [Accessed 2 Jan. 2017]. Jagopal, S. (2012). Impact of advertisement. [online] Slideshare.net. Available at: http://www.slideshare.net/sindhujagopal/impact-of-advertisement [Accessed 31 Dec. 2016]. Khadir, L. (2012). Reach, frequency impact. [online] Slideshare.net. Available at: http://www.slideshare.net/Laisekhadir/reach-frequency-impact [Accessed 31 Dec. 2016]. Managementstudyguide.com, (2016). Advertising Campaigns Meaning and its Process. [online] Managementstudyguide.com. Available at: http://www.managementstudyguide.com/advertising-campaigns.htm [Accessed 30 Dec. 2016]. Multifocus.com.br, (n.d.). Pre and Post Campaign Evaluation MultiFocus: a Market Intelligence company. [online] Multifocus.com.br. Available at: http://www.multifocus.com.br/en/prepost.php [Accessed 31 Dec. 2016]. nibusinessinfo.co.uk, (2016). Planning an advertising campaign | nibusinessinfo.co.uk. [online] nibusinessinfo.co.uk. Available at: advertising-campaign [Accessed 30 Dec. 2016]. https://www.nibusinessinfo.co.uk/content/planning-a Bram, T. (2009). The 8 Steps of an Advertising Campaign | SmallFuel Marketing. [online] Smallfuel.com. Available at: http://www.smallfuel.com/blog/entry/the-8-steps-of-an-advertising-campaign [Accessed 2 Jan. 2017]. Managementstudyguide.com. (n.d). Advertising Campaigns Meaning and its Process. [online] Available at: http://www.managementstudyguide.com/advertising-campaigns.htm# [Accessed 2 Jan. 2017]. Managementstudyguide.com. (n.d.). Steps in Advertising Process. [online] Available at: http://www.managementstudyguide.com/advertising-process.htm [Accessed 2 Jan. 2017].

The Enduring Legacy of Malcolm X Essay -- The Life of Malcolm X

If there was any one man who demonstrated the anger, the struggle, and the beliefs of African Americans in the 1960s, that man was Malcolm X. The African American cultural movement of the 1920s lost momentum in the 1930s because of worldwide economic depression. The Great Depression helped to divert attention from cultural to economic matters. Even before the stock market crash of 1929, unemployment and poverty among blacks was exceptionally high. It was under these difficult conditions that Malcolm X experienced his youth in the South. Malcolm X was a very controversial character in his time. He grew up in a very large family. His father hunted rabbits to sell to the white people for money, and his mother stayed home to take care of all the children. Several times when he was young, his family was forced to relocate due to the racist groups that would burn or run them out of their home like the Ku Klux Klan. One of these groups called the Black Legion killed his father by tying him to the railroad tracks. Malcolm’s father had life insurance but was not given to his family because they said that Earl Little had committed suicide. This was quite impossible because his head was bashed in and he tied himself to the railroad. Without his father’s income, Malcolm's family was forced to get government help and food. Applying for this type of assistance brought many white Social Workers into their home. They asked questions and interrogated the entire family. Malcolm’s mother always refused to talk or let them in. This did not stop them and they came in anyway. Malcolm, without family discipline and restrictions, often could be found wandering the streets of Roxbury. Without parental or adult guidance of any kind and due to the poor conditions in his home, Malcolm began to steal food. Finally, he was caught. The police did not make a big deal about it, because it was his first offense. The Social Workers however, began investigating his family even more intensely. They used this incident against the family. They reported that Malcolm’s mother could not take proper care of her children and recommended that they be split up and placed in different foster homes. Malcolm did not realize he was getting government help. He also did not realize that the nice Social Workers who would sometimes slip him treats were really out to put him in a foster home. As a boy Ma... ...g’s preaching to further their shared cause. Without this very important person in our history, things may be very different. He helped the blacks find the path to long sought freedom, and helped the whites see their awful mistakes in the way in which they had conducted their society. Works Cited Breitman, George. By Any Means Necessary: Speeches and Interviews. New York: Pathfinder, 1970. Curtis, Richard. The Life of Malcolm X. Philadelphia: Macrae Smith Company, 1971 Goldman, Peter. The Death and Life of Malcolm X. Chicago: University of Illinois Press, 1979. Haley, Alex. The Autobiography of Malcolm X. New York: Ballantine, 1964. Myers, Walter Dean. Malcolm X: By Any Means Necessary. New York: Polaris, 1993 Shirley, David. Malcolm X: Minister of Justice. Langhorne: Chelsea House Publishers, 1994 "Malcolm X." Microsoft Encarta 97 Encyclopedia. Microsoft Corporation, 1993-1996. The Official Website of Malcolm X. Web. 11 April 2015 http://www.cmgww.com/historic/malcolm/home.php Malcolm. 1999-2004. http://www.brothermalcolm.net "Biography." Malcolm X Official Website. Web. 11 April 2015 http://www.cmgww.com/historic/malcolm/about/bio.html.

Cognitive Effects of Early Bilingualism Essay -- Bilingualism, Consequ

The American educational system has fallen behind other leading nations in the world in many respects, one of which is in bilingual instruction. This has traditionally been overlooked in the United States until the high school level. American children should be better prepared for the growing globalism and technological advances instead of losing educational opportunities due to lack of foresight. One necessary step is to introduce second language acquisition earlier in the education program. In addition to purely economic reasons, the positive effects to the cognitive development of the brain when introduced to a second language are many. The age of acquisition is crucial due to the plasticity of the brain which, according to the critical period hypothesis, begins to plateau after five years of age(Bialystok, 2012). The current policy in early education limits greatly the amount of extracurricular lessons provided in accordance with government policies such as No Child Left B ehind, which restricts school funding based on standardized testing only in certain subject areas. School programs, realistically beginning in elementary education, should include foreign language study due to the strong evidence that bilingualism in children can develop higher cognitive abilities which can be enhanced with proficiency and positively influence skills in other areas. Old arguments suggest that, â€Å"children who are instructed bilingually from an early age will suffer cognitive or intellectual retardation in comparison with their monolingually instructed counterparts† (Diaz 24). Much of the research from the past supporting this argument focused on older bilinguals, mostly adults who may have shown competent abilities in a second langu... ...pact of Bilingualism on Cognitive Development.† Review of Research in Education 10 (1983): 23-54 Dijkstra, Ton. â€Å"Task and Context Effects in Bilingual Lexical Processing.† Cognitive Aspects of Bilingualism (2007): 213-235. Garcia-Sierra, Adrian, Randy L. Diehl, and Craig Champlin. â€Å"Testing the double phonemic boundary in bilinguals.† Speech Communication 51 (2009): 369-378. Kovacs, Agnes Melinda. â€Å"Beyond Language: Childhood Bilingualism Enhances High- level Cognitive Functions.† Cognitive Aspects of Bilingualism (2007): 301-323. Mechelli, A., Crinion, J. T., Noppeney, U., O’Doherty, J., Ashburner, J., Frackowiak, R. S., and Price, C.J. 2004. Structural plasticity in the bilingual brain. Nature. 431: 754. Siegal, Michael, Laura Iozzi, and Luca Surian. â€Å"Bilingualism and conversational understanding in young children.† Cognition 110 (2009): 115-122.

The Wife of Bath’s Tale and The Clerk’s Tale Essay -- The Canterbury Ta

â€Å"The life so short, the craft so long to learn† (Famous Quotes). The Canterbury Tales is enriched with humanistic merit that allows the reader to sharpen his or her own craft of life. Specifically, â€Å"The Wife of Bath’s Tale† and â€Å"The Clerk’s Tale† are embodied with multiple struggles of life that pertain to life in the present. Despite seven centuries of society constantly evolving, the two stories’ plots can still be further analyzed through similar themes about relationships that pertain to modern society and how rhetorical strategy allows the audience to relate to the narrative characters. The two tales, told by the Wife of Bath and the Clerk in The Canterbury Tales, have parallel plots. â€Å"The Wife of Bath’s Tale† begins with a lusty knight standing before his king’s court because of unjust acts he committed with a young maiden. Before the king can execute the knight, the queen objects and offers that the knight’s life is spared if he can find the answer to what women really want. The knight embarks on his journey to discover the answer (â€Å"The Wife of Bath’s Tale† 167-68). Similarly, â€Å"The Clerk’s Tale† takes place in the kingdom of Saluzzo, Italy under the control of Walter, the marquis. The people of Saluzzo eagerly advised Walter to find a wife to ensure an heir to the throne. Walter finally finds the standard, beautiful woman in poverty named Griselda. She values hard work and humility, and Walter chooses to marry her. However, she must take a vow to Walter never to complain and to be loyal despite whatever the future may bring. Both plots revolve around the noble class and the differences among the social structure of the time because of the variety of characters portrayed in each tale. The two tales’ plots are d... ...est of trust; however, the two tales’ themes and rhetorical strategies allow the reader to create their own opinions on the many issues depicted in the stories. The same humanistic merit of the 14th Century still affects us today and may even question some of our own morals or outlook on life. Works Cited Chaucer, Geoffrey. The Canterbury Tales. Trans. Peter Ackroyd. New York: Viking, 2009. Print. â€Å"The Clerk’s Tale.† The Canterbury Tales. New York: Viking, 2009. . Web. Jan & Feb. 2012. "The Life so Short, the Crafts... at BrainyQuote." Famous Quotes at BrainyQuote. Web. 07 Feb. 2012. . "The Wife of Bath's Tale." The Canterbury Tales. New York: Viking, 2009. . Web. Jan. & Feb. 2012. "The Wife of Bath's Prologue." The Canterbury Tales. New York: Viking, 2009. . Web. Jan. & Feb. 2012.

Implementing a plan for workforce diversity is in any organizations not easy Essay

The fact that you are dealing with people of diverse backgrounds makes the implementation difficult. â€Å"Diversity in the work force represents an effort towards ensuring a high performing inclusive workforce† (http://www. ornl. gov). When trying to promote diversity in a population based public health has its problems to. â€Å"Population-based practice focuses on the entire range of factors that determine health rather than just personal health risks or disease†. (http://www. health. tate. mn. us). Things taken into consideration are social status, education, employment, and personal health. If I was in charge of developing a plan for implementing a population based health institution, I would first look at the population itself. I would collect data on the health of the population; analyze that data taking into consideration the risk factor. I would then try to identify the cause of the health issues of the people and find out what their needs are. I would consult with others with knowledge of this nature, such as the stakeholders. Then I would derive the best solution for serving the people. Doing this would present some problems. Working with a diverse population would be a problem if not handled properly. If the workers aren’t educated in dealing with people of diverse backgrounds then they will be unable to meet their needs. â€Å"One of the great challenges facing organizations is getting all employees, from the CEO to the hourly workers, to realize that to become the best, they have to embrace diversity† (http://www. nwlink. com). Therefore, I would mandate that all employees take a course in diversity.

Causality and New Town

Cause and Effect: Of Moving The effects of moving to a new town or city Nowadays, as a result of looking for better conditions of life many people have been moving from their own city to another city or country. People in all over the world are developing the necessity of find their happiness, education and a better work. Moving to a new town or city can bring some negatives and positives effects to the person who is moving. The first effect of moving to a new town or city can be found in educational life.Since people are looking to a better education, they move to a country that can give them the possibility of be a good professional. For example, in Angola my country, if you want find a great job; you have to have an international certificate. This means that the people who are living in another country have more possibility to achieve the work. Sometimes the companies on my country prefer consider people who are from another country. In short, I am the exactly example because I mo ved from my country to U. S.A to look for a spectacular certificate. The second effect of moving to a new town or city can be found in psychologist state of a person. For example, when I arrived here I had some mental problems because always I was thinking about my family that I left in Angola. A person who is homesick suffers the consequences alone and thinks a lot about the family that is away from her. In my opinion, think about the family who people left causes serious problem and the person cannot concentrate on her real objective there.In addition, people have to be strong and control all their feelings when they are in another town. The third effect of moving to a new town is that people spend a lot of money. To start a new life sometimes because of work or studies when people move they spend a lot of money with car, house, and school until adjust the new life with the new city. Starting a new life is kind of complicated because at first time you don’t have where buy a nd find everything†¦.

Book Review “The Rise of Christianity by Rodney Stark”

Mr.. Stark uses a quantitative approach to explain his theories on how Christians could have gained so many converts without miraculous methods. This quantitative approach included the use of numerical projections based on historical documents and sociological propositions to produce his own prediction on how Christianity grew. He uses economic language is used to attempt to make sociological science accessible to the reader, and depicts converts as rational consumers making an Informed decision_ There Is a distinct academic style to his words, which can come across as linear and pretentious.Although he is not trained as a historian, Stark provides a sufficient historical context from which to understand the sociological information. Stark draws valid conclusions that should not be disregarded, but his style and format are not effective, as they do not truly cater to either a professional or non-professional audience. His emotional use of capitalized words, quotations, and Italics Is unnecessary and takes credibility away from his argument. The organization of this book does not follow a mall thesis, but Jumps around to countless propositions and ends without a succinct conclusion Rodney Stark was raised inJamestown, North Dakota. He started his professional life as a news reporter, but was quick to continue his education. â€Å"Following a tour of duty in the U. S. Army, he received his Ph. D. From the University of California, Berkeley, where he held appointments as a research sociologist at the Survey Research Center and at the Center for the Study of Law and Society†. He has since taught Sociology and comparative Religion at the university of Washington and Baylor university. He has published 32 books and more than 160 scholarly articles on subjects as diverse as prejudice, crime, suicide, and city life in ancient Rome. Most of his work has been with the study of religious sociology, and he has held various prestigious academic positions on boards re lating to the subject. â€Å"He also has won a number of national and International awards for distinguished scholarship†. 3 In The Rise of Christianity, Rodney Stark Is very clear about his professional training versus his historical interests throughout this entire book.He wants the reader to know that he is first and foremost a sociologist, and that his interest in including historical context is non- professional. In his preface, he writes, â€Å"I have always been a history buff, but for cost of my career I never really considered working with historical materials myself. I was content to be a sociologist and to spend my time trying to formulate and test sociology of religion†. The Rise of Christianity is a sociologist's theory on how Christianity became the leading power in the world.Stark wants his reader to know that he is not a historian, but adds historical information to give the sociological figures context. This is why he constantly reiterates that he is w riting for a non- professional audience. Stark begins by explaining the â€Å"arithmetic of growth†. This is a ERM he uses to explain to the reader that sociology has a lot to do with projecting numbers. In his first chapter, he establishes a probable growth rate at which Christianity could have grown to its size in population by year DADA.He projects what the population should have been based on historical accounts as well as figures from scripture, and uses references from other historians and sociologists to provide credibility to his projection. From here he explains that a steady growth rate of around forty percent per decade from the beginning of the movement would not have required great miracles to achieve its' large numbers by the year 350. Next, he presents his first reasoning for not only numerical growth, but the growth of influence and prestige in the Christian movement. He begins by refuting the claim that Christianity was initially a movement of the lower class es.He presents a few propositions about the value of converting to a new religion, and why it would have been probable for some early Christians to be prominent or wealthy figures in society. Stark explains that many of these conversions would have been Jews. He presents the social benefits of cultural continuity that specifically catered to Jews, as well as existing social networks among Jews and Christians. He uses social scientific theory to explain why it is probable that the mission to the Jews did not fail, as would have been previously thought.Christian doctrine paired with the plague ridden Roman Empire presented a favorable combination for making Christianity attractive to potential converts, and weakening the Pagan population. â€Å"Love thy neighbor as thyself†, a well-known doctrine directed Christians to tend to their sick during times of plague. Pagans â€Å"behaved in the opposite way†¦ Throwing them (the ill) into the roads before they were dead and trea ted unburied corpses as dirt†. This caused the disease to spread more deadly through the pagans.They left bodies in the open, spreading germs (which they didn't know existed) quickly. Pagans that were still alive were more likely to convert to Christianity, recognizing the strong community and more favorable philosophy. Starks next proposition for why Christianity spread so quickly had to do with its unique appeal to women, something paganism was lacking according to Stark. The sexual commitment of â€Å"husbands to their wives† was a new concept of this time. This was an ideology that was attractive to women, because of the lack of respect for women in pagan culture.Infanticide, abortion, and undervaluing the male life were explanations for Starks theory that Pagans lacked doctrines and values that would provide them with fertile women and an abundant population. Christian's marital commitment to one another, their value of the female life, and non-existent infanticide or abortion would have led to them having a significantly larger population according to Stark. Using these projections, he goes on to present numerical predictions that would have provided Christians with a larger population want to take refuge in the perceived safety of the Christian community.The Christians were well known to have grown mostly in urban settings, according to Stark. He paints a picture of what Roman cities what would have been like during the rise of Christianity, and the picture is not pretty. He specifically focuses on the city of Antioch, and describes a city with a life expectancy in the early twenties, no plumbing, cramped living quarters, crime, and constant natural disaster. Christianity told its followers that the chaos of the world was worth enduring, because your reward for your good work here will be in the Kingdom of Heaven.This theology, according to Stark, would have been especially attractive to inhabitants of Roman cities who constantly suffered. He concludes his final chapters by reinforcing his theory that the chaos and suffering during this time presented Christianity with a rare opportunity to grow from a cult movement to a world power. He emphasizes the gentle and kind Christian dogma, and how inhabitants of Roman cities and surrounding areas would have embraced that new kind of theology. He explains that Christian â€Å"virtue† was attractive, and this caused consistently high conversions.According to Stark, there was no need for miraculous conversion events to achieve Christian's scale of growth. The opportunity a disordered Roman Empire presented to he Christian cult, permitted a steady growth rate to continue through the first four centuries A. D. In his preface, Stark states that some of his chapters were written first as essays for scholarly Journals to see how an audience would react to his thoughts on the subject. This explains why the structure of his book is not fluid, and has no sense of continuity.He explains that this book was a bit of a hobby project for him to combine his profession of sociology with his love for history. â€Å"l am a sociologist who sometimes works with historical materials and who has, in preparation of this illume, done his best to master the pertinent sources albeit mostly in English†. His sociological conclusions are reliable and interesting, but his experience has mostly been science writing. Stark may need more practice writing to a non-professional audience to gain a sense of fluidity, and clarity.The format of this book is stimulating (for me, a person who loves scientific writing) half of the time, and the other half of the time it is difficult to read. An excerpt from his first chapter reads, â€Å"Since this book is a work of both history and social science, I have written it for a nonprofessional audience. In this way I can make sure the social science is fully accessible to historians of the early church, meanwhile preventing social scie ntists from becoming lost amidst obscure historical and textual references†.By stating that his chosen audience is nonprofessional, he gives himself the freedom to add in these unnecessary comments about sociologists being unable to follow textual references. Putting the sociological figures into historical context for Stark seems forced and slightly pretentious At the beginning of each new chapter, Stark clearly states his thesis, provides any previous propositions he may have had on the subject, and eaves little room for opposition.He provides ample sources of other historians and social scientists that are in agreement with his theses, but few refutations. Rodney stark provides a central proposition to this work in the first chapter, â€Å"Conversion to new, deviant religious groups occurs when, other things being equal, people have or develop stronger attachment to members of the group than they have to but it seems to be an enormously over simplified explanation of why p eople convert to new religions.He does not address any other possible reasons for making the hooch to convert to a new religion such as, connecting with the theology of a religion of which one has no social connections, having social connections in a religious group that are negative, but overlooking this fact to pursue individual growth within a religion, or having equally strong connections to individuals that associate with different religions, but making a choice to convert to a religion based on personal free-will.This main proposition that people only convert when their social connections inside that religion are stronger than connections outside of that religion mess more like one reason out of many, rather than the main proposition to tie in all other information. He makes very clear that his position is that, without strong social connections to members of a new cult, or sect, potential members will not make the rational choice to convert. Within this proposition, there are certainly many underrepresented converts. Mr..Stark excessively uses capitalized words, quotations, and italics to make his argument. Examples of this usage can usually be found in the first few sentences opening a chapter. His opening passage of â€Å"The Role of Women in Christian Growth† dads, â€Å"Amidst contemporary denunciations of Christianity as patriarchal and sexist, it is easily forgotten that the early church was so especially attractive to women that in 370 the emperor Valentine (Pagan) issued a written order to Pope Damascus requiring that Christian missionaries cease calling at the homes of pagan women.Although some classical writers claimed that women were easy prey for any foreign superstition,' most recognized that Christianity was unusually appealing†¦ â€Å"(p. 95) It is important that not only the emotional use of italics and quotations be cited here, but also the leading sentence. This sentence introduces this works next pitfall, which is that S tark brings up irrelevant topics to heatedly dismiss other scholars who he disagrees with.In the wording of the leading sentence mentioned above, Stark dismisses the unidentified contemporaries he refers to as denouncing Christianity as patriarchal and sexist. This disagreement is irrelevant in the context of this book, because he suddenly refers to Christianity as a whole (patriarchal and sexist) as opposed to the Christianity of the first four centuries A. D. In The Rise of Christianity hen Rodney Stark is citing historical documents regarding the four centuries A. D. It is clear to the reader that Christianity may very well have been the leading feminist religion in the year 370. It is irrelevant to rant about his distaste for contemporaries who think Christianity is sexist in general. William Grimes, writer for the New York Times, says it best in his review of another Rodney Starks, â€Å"The Victory of Reason†; â€Å"Mr.. Stark's pugnacity often gets the better of him. He is contemptuously dismissive. † References The Rise of Christianity by Rodney Stark

How gangs are portrayed in the media Essay

Gangs are portrayed on TV and in the movies as if they are totally evil, but in reality there are more positive aspects that are not shown. The media only shows gangs involved with drugs and the violence, and as a result the media has scared many people into believing that gangs will take over our cities if we do not stop them. The movie Colors and the TV show American Justice overwhelmingly portrays gangs as bad. The movie Colors displays the bad things in gangs like how easy it could be to join a gang and to distribute the drugs for them. This movie portrays the working of a gang in California.. The movie also showed how the older gang members got the younger members to go out and sell the drugs for them. The idea behind this was that if the younger person was to get caught there would be a lesser chance that they would rat on the main dealer and they would get a lesser punishment, as juveniles. In the movie they always show you the parts of the gangs running from the police or doing something bad like the drugs and violence. What the movie does not show you how the gangs contributed to the society or if they did where is it then. The movie was based on the fact that gangs are bad and that is how they showed it. A TV program called America Justice, talks about the gangs negatively. They just show the bad parts of being in gang. In an interview they had with a former gang member, and all they seem to ask him was questions on the illegal aspects of the gang. The person doing the interview asked him how his gang got the younger kids to sell the drugs for them and he said, ‘all we need to provide was a free initiation to a gang, and we would get the younger kids to do our dirty work for us and make money at the same time.’ The person doing the interview asked him if he or any one in the gang ever killed someone and he did not reply to the question making you think that he did or someone else did but he does not want to rat on himself or other gang members. With these types of questions it makes you think that gangs are based on the bad stuff. People may think something different if they ask him questions on like what contributions has you brought to your society instead of all the drugs and violence. The question of what do you do for work would be more driven towards the positive aspects of the gang instead of questions on the illegal stuff. With them asking all negative questions makes you  think that they are doing it to stress the bad parts. TV shows usually show all the bad parts of belonging to a gang like the drugs, the violence, but do you ever see anything on the good parts of a gang. What about the ‘Guardian Angels’ wouldn’t they be considered to be a positive helping gang? I have seen an article on Guardian Angels it talked about the aspects of them doing a fund raiser for the homeless and how they contributed to the people around them. This was all done without the drugs and violence unlike the other gangs we here about doing them. If the media would stop running to cover all the gang activity in this country, I am sure the number of gang related problems would be reduced and the crime rate would be on a slow but steady decline. By doing this there would be a less of an influence on the people, by showing just the bad stuff in gangs like the drugs and violence and make it less appealing to them. This country seems to love violence on TV. The big deal is that they affect our lives so drastically that they are a problem. The main fact is that the gangs where around for a long time and it is going to take a while to stop them. My feelings toward the coverage of the gangs are as if the media is there to put thought in your mind making you think all gangs are bad. The sad fact is that not all gangs are bad, but the way movies and TV programs make them to be all evil. I feel that they should do less coverage of the gangs doing bad stuff and more on the good aspect of what they may do. The media is constantly focusing on the bad stuff giving you the idea that they are bad, but not in all cases.

Environmental Rights Annotated Bib Bibliography Example | Topics and Well Written Essays - 500 words

Environmental Rights Bib - Annotated Bibliography Example The authors highlight that the current literature regarding environmental rights ignores the economic costs (transactional costs) such as welfare costs associated with the establishment of the right. The current literature therefore proposes that the only transactional costs involved are bribes and the like, which are of no economic significance. The whole economic literature also assumes that individuals are rational beings and hence the environmental policy making does not involve self-interest (Krutilla and Alexeeve, 2014). Through their article, the authors have tried to describe how transactional cost involved (such as welfare cost) can be reduced. The most important theme of the paper is that environmental rights are an important policy making instrument. Generally, the rights are defined in terms of taxation or through a stipulated pollution level which acts as a control. This provides an incentive for polluters to reduce their emissions of harmful gasses thereby circumventing the high abatement costs. For this reason, polluters often oppose such developments because it costs them highly in terms of taxation and other economic costs. Even though environmentalists work to advocate pollution taxation, the result is the imposition of infra-marginal rents. As a result, a new political economy has erupted which operates trading programs for polluted emissions (Krutilla and Alexeeve, 2014). The authors have provided a framework in order to model sharing of the environmental rights (Krutilla and Alexeeve, 2014). However, the authors have assumed an elastic demand for the polluters which means that they alone bear the taxation imposed on emissions. The authors however have made a good attempt at trying to quantify and monetize the welfare costs associated with the rights. The social, political, and economic aspects have been discussed very well by the authors due to the context of the issue. Towards